Effie Webb

Effie Webb is a reporter on TBIJ’s Big Tech team. Before joining the Bureau, she reported for Business Insider, investigating the global data worker industry behind artificial intelligence, automation’s impact on jobs, and how big tech’s race to monetise generative AI is reshaping society. She has reported on health and wellness misinformation, Tesla, health tech, and cybercrime across print and documentary. Her work has appeared in the Times, the Telegraph and the Independent. She joined the Bureau as a fellow supported by the Tarbell Center for AI Journalism.